Competition List/Team Schedule 

Please visit "Contact" "Important Dates" tab for competition list
Please visit Team placements tab for Team schedule 


We have several forms of communication at Cheer Co., please subscribe to your teams remind texting system, please visit our website frequently for updates, request to be apart of our members only Facebook group ask desk for information! We send out weekly email updates as well as always update our Instagram, Twitter, and Facebook pages! Paper hand outs are occasionally handed out, bulletin board is located in lobby for updates. Fundraising table is located in back corner of lobby! Any questions or concerns please email Laura at call or text 616-540-0110. Please set up parent meetings for longer issues or questions.

USASF Athlete Profile

Required for all FULL YEAR team athletes

Please visit to create your athlete profile "Member Info" and then "Athletes New". There is a how to section for parents on the step by step process on building profile. Athletes will need their birth certificate and a photo uploaded to their profile, this is easier to be done on a desk top computer. Do not forget your log in information as well as to fill out ALL the fields in the profile. You will need to request to be apart of our gym "Cheer Company of  Michigan" in order to be apart of our gym profile, this is similar to requesting a Facebook Friend. There is a $30.00 fee paid to the USASF, this needs to be done in order to register athletes on our roster at competitions and performances.


Competition Hair is 1/2 up 1/2 down curly. We recommend "Curl Formers". If hair exceeds shoulder length we require athletes to put hair in high pony tail with a "bump" on top. Please see our YouTube channel "Cheer Company of MI" for our competition hair and makeup tutorial. 

Performance Make up

​New makeup and YouTube video tutorial coming soon.......

Competition Fees

 All 3-6 installments must be paid by November in order to participate at the first competition. Exact pricing on competition fees will be released by end of May.

Tuition & Fees

​Tuition will be auto drafted from your account  that is on file on the 1st of every month. Tuition price is dependent on the team type your athlete is placed on. Class tuition can be auto drafted as well please give 6 day notice to cancel class auto draft.
Please note fees other than tuition for example competition fees are NOT auto drafted. We need a signature if you would like to use your card on file and there is a 5% fee added to fees other than apparel. Uniforms, competition fees camps etc can be paid by cash or check.

Cheer Shoes

Youth age Level 1 and below, Kaepa shoes purchased at Kicks dancewear off of 28th and Brenton. 
Level 2 athletes Junior and above Nfinity Evolution (can be purchased at Kicks Dancewear off of 28th and Breton. 

2905 Brenton Rd SE, Grand Rapids MI 49512

Practice Clothes

Ordering Date is the first 1-2 weeks of practice. Please wear athletic form fitting clothes such as spandex shorts/ sports bra or tank until practice clothes are in. 
There are two sets of practice clothes required for our local and travel team types. This is optional to have for class or other team athletes. There is a "Turquoise" outfit that will be worn by athletes on their first practice of the week "Monday or Tuesday". Our "fun" outfit will be work on the second practice of the week, the "Wednesday or Thursday". This outfit for females can be ordered in a sports bra or sports tank version. We ask that Monday/Tuesday practices athletes wear either a turquoise, black, white, or silver bow. Wednesday and Thursday practices athletes are free to wear any  color/ style bow. 

Please no gum, long nails, hair exceeding mid back or jewelry. 

Warm ups

Warm ups required for only travel team athletes. Jacket is required, plain black pants must be worn with the warm up. Official CCM warmup pants are available for purchase but not required if athlete already has plain black pants. Warmups are available on our online Varsity pro shop to purchase at your own convenience. 

Uniforms & Bows

Half year team (full length), prep team (full length) and the competitive teams  (crop with converter) all wear different uniforms and bows. Bows are alternated each performance for full year teams. First performance of the season is the "State of Michigan bow", and alternating every performance from then on with the "CCM gun metal bow". Uniforms are altered every 3 years, used uniforms can be purchased if available on rack in lobby. 
Grand Rapids Cheerleading Company of Michigan, Gymnastics, and Dance Training