Camps and Clinics

Please see "Camps/Clinic" tab for more information!

Coaches Training

let us share our knowledge!

Cheer Co. coaches travel throughout the nation to conventions, classes and training sessions to find the most innovative techniques in the industry. Whether you are new to coaching, or experienced looking for fresh new ideas to motivate your athletes we will suit to your unique needs. Let us answer your questions give you ideas and advice along with teach you how to work with different types of students, learners, backgrounds and personalities. We will teach you how to spot, proper progression, cheerleading safety and creative techniques. We will expose you to conditioning circuits targeted towards cheerleading and tumble training, team bonding games and guide you on working with unique circumstances you will face as a coach such as mental blocks in students. Cheer Co. can hold a private class or a group class. We offer the group class once per year, individual classes can be held at any time. 

Rent Our Gym

need a place to practice?

Rent space for weekly practices, or a one time practice. You can run your own team practices or have the option to get assistance by Cheer Co. trained staff. Students will get skills faster being in a safe trusting environment surrounded by padded landing areas and other equipment. Please see facility tab to find what Cheer Co. has to offer at our beautiful fully equipped gym!


Custom competitive and school cheer and dance choreography

Have our award winning program help you build your competitive routines and pep assembly routines. Get new ideas for routines in sections, or a fresh new look to take the floor this season. We can do full routine choreography, or limited  sections, stunt sequences, your team's dance, only transitions etc. Look to us for unique custom choreography!

Squad Training

Have a weekly private class for your squad!

Train with our staff weekly at our gym. Have full access to our equipment use our full competition floor and mirrors! This weekly training is completely customizable, please see "Weekly Clinics" under the Camps/Clinics tab for a more detailed description. Call 616-540-0110 for more information! 

Routine Consulting

Prevent mistakes, get advice and a second opinion!

Cheer Co. offers in person and online video chat consulting to review your routines and give advice from a judging/ expert perspective. Our staff is Varsity Judging certified and will consult your routine before you hit the floor to compete. Our staff will watch our for illegal skills, give you pointers on overall impression, point out mistakes that are hard to notice. 
Grand Rapids Cheerleading Company of Michigan, Gymnastics, and Dance Training